Having the appropriate technological tools allows you to create realistic and interactive scenarios that create unique experiences.
For many years, humans have been hearing about virtual reality. We have seen a large number of series, films and books that have created futuristic stories where tools of this type are the protagonists and the basis of these stories. However, it is only now that we can have a real and experiential approach with scenarios of immersive experiences that make us feel in other places or times.
What is an immersive experience?
As its name indicates, it seeks to immerse the person in a place or situation different from where they are basically located. The idea is to transport them to live a moment that activates their 5 senses and gives them the possibility of, for example, getting to know a place they have never been to, touring it and visualizing things in detail. It also allows access to spaces that no longer exist, or others that are only the product of someone else's imagination. In addition, it gives the possibility of having an idea close to reality of what certain places with limited access for human beings are like, such as the depths of the sea, the peaks of a mountain or the jungle. The possibilities of scenarios are endless, but in all cases, the aim is to capture the person's attention so that the experience is remembered forever.
The tools that allow you to create immersive scenarios.
Much of the evolution of virtual reality has to do with advances in technological tools, which little by little have been materializing what we once thought impossible. Nasablu We have equipment that provides the possibility of creating experiences in which people immerse themselves and travel through places as if they were really there. To do this, we use elements such as virtual models hosted in the cloud, which can be viewed from any device, virtual reality glasses, video projection and animation on models to increase their realism and other tools that adapt to the conditions and needs of each project.
Without a doubt, one of the industries that has benefited the most from advances in virtual reality is construction and architecture. Now, clients have the possibility of having a clear idea of what the space will look like as planned and feeling the connection with the place before it is completely built.
"From Nasablu We have understood that virtual reality is the ideal tool to allow the buyer of a real estate project to get to know it in more detail. In this sense, the tools that we have available today such as: virtual models, hyper-realistic quality animations, immersive and interactive virtual reality and augmented reality, are tools that allow the end user to understand first-hand the product they are going to acquire, where it is located, what anchors it has nearby, what materiality it will have, what the common areas are like and, something very important, what is that emotional component that the project has, which cannot be transmitted by a photo and which can be transmitted by a virtual immersion tool”, says Alejandro Arizmendi, CEO of Nasablu .
Just as these tools are of great help in making projects known to the end user, they are also of great help to the developers of the project, because they allow a clearer view of each of the project's stages, providing the possibility of modifying, correcting or improving whatever is necessary, before the project is actually executed.
How to build immersive experiences for architectural projects?
The process starts with the available digital models of the project and other information such as materials to be used, location, height, furniture and other details that allow the creation of a virtual scenario as close as possible to what will eventually be seen in reality. Then, a proposal is built with the most appropriate tool depending on the characteristics of the project and the needs of the developer.
“We offer several alternatives, such as the possibility of creating an experience where you can walk through the project on a virtual model. We also have the option of viewing the project on a table in augmented reality. Or, go a little further and have the immersive experience with the use of virtual reality glasses from different brands. And, our product: VR (VIRTUAL REALITY) which is what allows you to travel, walk and move around in space," says Alejandro Arizmendi CEO of Nasablu .
The final result provides the user with an immersive experience, allowing them to connect with the project in a close and direct way.
Beyond architecture and construction
In Nasablu We understand that virtual reality is here to stay and that it offers thousands of possibilities, not only in the world of architecture and construction, but in any industry. In addition, it is a key element to transform societies and the way people relate to topics such as education, culture and entertainment.
“There are a multitude of augmented reality and virtual reality tools that allow us to make this known on a massive scale. We are working on interesting projects that we hope to be able to make available to everyone,” says Alejandro Arizmendi, CEO of Nasablu .
Some of the projects that are already being worked on Nasablu They are immersive scenarios based on the history of Colombia, learning about the culture of our older brothers from the indigenous peoples, learning about fauna and flora, and going to the depths of the marine world, among other initiatives.