The creation of simulations where users can live a truly immersive experience, little by little goes from being an idea to something that we can all experience.
Virtual Reality continues to make its way, going from being a futuristic assumption to a tool of the present. The glasses, controls and other devices used were no longer known only by video game lovers or technology experts, but were increasingly available to everyone.
Although there is much to discover, create and test, more and more industries and all types of businesses are finding in Virtual Reality an answer to their needs and those of their users, having a tool that offers millions of possibilities. to publicize their products and services, in a new, comfortable and, in many cases, more economical way than developing or producing an element in tangible reality.
Thanks to technology, people can tour homes that have not yet been built, visit places that are hundreds of kilometers away or discover worlds that only exist in the imagination, and now, in a completely virtual space.
Are Virtual Reality and Augmented Reality the same?
Although both are used in projects that create simulations, there are differences that do not make them opposite but complementary. As indicated by Alejandro Arizmendi, CEO of Nasablu, “The result of presenting a virtual reality project is a 100% digital or animated space, providing an immersive experience in all its dimensions. In the case of augmented reality, it is a mixed experience where people are located in real spaces and observe virtual objects positioned in an augmented way, which allows an interaction between the real and the virtual..” The use of one or the other alternative depends on the final objective of the idea being developed.
What technology is required to create and use Virtual Reality?
For the development and execution of Virtual Reality projects, specialized software and hardware must be available. In the case of Nasablu, we implement NVIDIA technology of different formats and capacities, we have equipment equipped with the latest generation video cards and we work with specialized software, which allows us to create entire worlds virtually.
Besides, "We use different applications to be able to incorporate our final products into Oculus glasses, we have our own apps to be able to take virtual tours so that users have an immersive experience. Likewise, we can upload this information to web pages so that more users can learn about and experience this technology.”, comments Alejandro Arizmendi, CEO of Nasablu.
What results can be obtained with the use of these tools?
In Nasablu, we develop projects such as:
360 video experience: the observer is static in one place and can experience how everything moves around. In 360 videos, you enter a Virtual Reality environment, but the person does not move.
Scrolling Virtual Reality: The person puts on the Virtual Reality glasses and can walk through the created space, it is a freer and more immersive experience, since they can move, pick up objects and move around.
Why use Virtual Reality to reach more customers?
It is no secret to anyone that there is a saturation of information transmitted in mass media, web pages and social networks, which can be a lot but not enough to generate true added value, which awakens genuine interest in people to know or acquire a product.
To make a user fall in love, you must build experiences that connect, not only with their needs, but also with their tastes, passions and desires. This is precisely what is achieved by companies that decide to generate unique experiences through Virtual Reality to publicize their products and services. They are not only selling, they are taking the user to live a moment that they will never forget.